TartarEnd® is new dental technology, first available to the public in 2019. It works differently from traditional toothpaste by penetrating, softening, and dissolving tartar so it can be brushed away at home — something patients can see for themselves. It meets FDA regulations and is registered with Health Canada, the British (UK), and the European (EU) regulatory authorities.
Many people ask why more dentists don’t recommend it.
The reason isn’t about safety or effectiveness, as TartarEnd® toothpaste has been used by tens of thousands of users for over 10 years. It has to do with how dentists have been taught in dental schools for many decades.
1. TartarEnd® is new, but dental school teaching is old
For nearly 100 years, dental schools taught:
“Once tartar forms, it can only be removed by professional scraping.”
Because this was considered an unchangeable fact, many dentists still assume tartar removal with a toothbrush isn’t possible — and most dentists are not familiar with this new science.
TartarEnd® is the first product to challenge this old belief, and it takes time for new technology to become widely known.
TartarEnd® is the first toothpaste, clinically observed in 2016 by dentists and hygienists, to remove existing tartar with daily brushing.
Periodontal dental standards of care were written long before 2016 and have not been updated to include the new TartarEnd® technology for the removal of tartar and plaque.
Dentists default to the old standard of care, not new innovations.
2. Dentists follow long-established professional guidelines
Dental guidelines update slowly, even as adults continue to lose teeth using old technology.
TartarEnd® is a cosmetic tooth and gum cleaning product, not a medical treatment, so it is not yet included in professional guidelines for stopping and reversing gum disease progression.
Most dentists do not recommend products until they appear in dental school curricula, continuing-education courses, or professional guidelines — even when the products are effective.
3. TartarEnd® is still unfamiliar to many dental professionals
Since its national launch, TartarEnd® toothpaste has been used by tens of thousands of consumers, but many dentists simply haven’t seen:
- The chemical mechanism of action, which is shown in the References below
- Live examples of tartar dissolving from tooth surfaces
- Reports of customers reducing periodontal tooth loss
- Reports of gum pocket depth reductions
- Reports of tartar and plaque removal deep below the gumline
- Before-and-after results
- The research presented at the National American Chemical Society in 2022 in San Diego
As awareness grows, more dentists are becoming interested and recommending TartarEnd®..
4. Dentists are appropriately cautious with anything related to gum health
Removing tartar below the gumline is considered part of periodontal care.
Dentists are careful about recommending any product — even a cosmetic toothpaste used for cleaning — for something they still view as part of a clinical procedure.
5. Dentistry is slow to adopt innovations, especially those that reduce procedures
TartarEnd® reduces:
- Scaling and Root Planing frequency
- Hygienist scaling time
- Periodontal maintenance frequency.
Dentistry rarely endorses disruptive technologies quickly — especially ones that may reduce billable dental chair-time revenue.
In Summary
Dentists don’t widely recommend TartarEnd® yet because:
- The product is new (since 2016)
- Dental beliefs about tartar removal are old
- Guidelines update slowly
- The American Dental Association does not have a tartar removal toothpaste category
- Most dentists have not yet seen the research or results firsthand
- Some dentists may see TartarEnd as reducing billable in-office chair-time revenue.
As more dental professionals learn about the science behind TartarEnd® toothpaste, awareness and acceptance continue to grow.
References
#1 Legal Declaration to the US Patent Office of the first clinical observation made in 2016 of tartar removal for the John A. Gontarz patent Application entitled “Oral Care Formulation and Method for the Removal of Tartar and Plaque from Teeth”
#2 Presentation to the National American Chemical Society meeting in San Diego in 2022 entitled “Better Tartar and Plaque Removal through Disruptive Technology; John Gontarz, PhD.
https://tartarend.com/wp-content/uploads/2025/12/tartarend-summary-presentation.pdf
